Bring the activity you manage in SalonBridge into your email marketing. Connect Mailchimp to keep your selected audience updated and give your campaigns a clearer connection to your clients’ visits and purchases.

Choose the Mailchimp audience you want to use. Once connected, clients added or updated in SalonBridge are added or updated there. You can also include existing clients when setting up the integration.

That gives reception and marketing a shared starting point. A new campaign can begin with the audience you have connected, without making a fresh contact export part of your routine.

SalonBridge can send supported events for appointments booked, retail purchases, course purchases and gift card purchases. Mailchimp records this activity against the contact’s profile.

A treatment course and a gift card represent different interests. Think about the questions each buyer may have, then shape a useful message around that interest: what to expect, how to choose a treatment or when to explore your latest services.

Use Mailchimp’s event-based segments to choose an audience for a campaign. Where your Mailchimp plan supports it, events can also trigger an automation flow.

You create the emails, timing and journey in Mailchimp. Start with one clear purpose for each message and a useful next step, such as exploring a treatment or making a booking. Review the response before expanding the campaign.